Women's Retail Store BigCommerce Website Design & Google Ads in Winter Park, FL

About Sultre

Sultre is a high-end women’s retail store located in beautiful Winter Park, FL, on the exclusive Park Avenue strip. They were establish in 2005 by a young lady that lives and breathes retail. In her own words, the owner Traci, says, “Sultre was born in 2005…Created by a little girl with a big dream. Anyone who knew me growing up and anyone I could get to listen would hear me talk about this dream.”

Traci knows retail. She is uniquely gifted with a passion for women’s retail, an eye for what appeals to women, the ability to get those items, and to sell them. She is strong in customer service and business acumen, and she has single-handedly built her store from a small boutique in Hannibal Square, Winter Park, to a thriving, world-renown shop located on the hottest shopping strip in Greater Orlando, namely, Winter Park’s Park Avenue strip.

The problem

Sultre had a strong presence in Winter Park, FL and on Instagram. As was said above, they were a highly-successful store when they had merely a brick and mortar store and a highly active Instagram page managed by Traci and her team. They didn’t need a website, but Traci dreams big and strives hard to continually build her business to new levels. She wanted to grow even further through the development of her online presence via a website and digital marketing.

The solution

Sultre needed a web design company in Winter Park, FL. So they contacted Auxilia. Auxilia, through our parent company PayLynx, was able to build Sultre an e-commerce website using BigCommerce. This allowed them to:

• Appeal to potential customers and lead them to ordering,
• Use high resolution images throughout,
• Use clear, relevant, and high searched terms,
• Have effective SEO built in throughout the site,
• Channel website visitors to their shop page,
• Structure the items to make the visitors want the clothes and made searching for clothes easy,
• Convey what each item was,
• Encourage the visitor to subscribe to their mailing list, and
• Make ordering easy.

This new site was an instant success with their current customer base!

The next mission was to implement an effective strategy that got new potential customers to their site. For this we used a Google Ads strategy. This strategy allowed Sultre to get their clothes on all of Google’s platforms empowering Google to find them the right customers for their clothes.

Contact Auxilia

Auxilia offers turn-key digital marketing solutions for small businesses. We are experts at turning your company’s website into a lead and sales generator. Schedule a consultation today to discuss how we can help your company with website design, search engine optimization, Google Ads (PPC), or Facebook Ads & Instagram Ads.

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