Lights, Camera, Conversion: A Quick Guide to Crafting Videos for Your Digital Marketing

Published on: April 25, 2023

Digital marketing has become essential for businesses of all sizes. One effective way to reach your audience is by creating videos that showcase your expertise in your industry. Videos can enhance your lead generation efforts with SEO & Google Ads. In this blog post, we will guide you through the process of making videos for your company’s digital marketing using your phone, emphasizing authenticity over perfection. Follow these simple steps to create videos that will engage and connect with your audience.

Why Authenticity Matters

Building Trust with Your Audience

Authenticity is crucial in establishing a connection with your audience. People are drawn to genuine interactions and can easily distinguish between overproduced content and authentic communication. By being yourself and sharing your thoughts and expertise at the moment, you can build trust and credibility with your viewers.

Overcoming Perfectionism

It’s important to remember that your videos don’t need to have perfect audio and visual effects. Instead, focus on being yourself and providing valuable information about your business and industry. Don’t let the desire for perfection hold you back from creating engaging content that will help grow your business.

Getting Started with Video Recording

How to make a digital marketing video? Here are the best video marketing techniques you should consider to boost your business:

Download and Install Loom

To begin making videos, start by downloading the Loom app from the App Store. Loom is an easy-to-use video recording tool that allows you to record and share videos with just a few clicks. After installing the app, create an account if you don’t already have one. The cost of a Loom subscription is a small investment for the benefits it provides.

Enable Microphone and Camera

After signing into Loom, enable the microphone and camera on your phone by clicking the button that says “enable microphone and camera.” This will grant the app access to your phone’s camera and microphone, allowing you to record videos.

Tips for Better Video Quality

Use Headphones with a Microphone

For improved audio quality, consider using headphones with a built-in microphone. This can help reduce background noise and ensure your voice is clear and audible. Many options are available, from affordable earbuds to higher-end noise-canceling headphones.

Record in Selfie Mode

When recording your videos, use the selfie mode on your phone. This will allow you to see yourself as you talk to the camera and ensure that you are well-framed in the shot. As you speak, share your knowledge about your business, industry, and what sets your company apart.

Planning Your Video Content

Choose Relevant Topics

To create engaging content, focus on topics that are relevant to your audience. Consider addressing common questions, sharing industry insights, or highlighting what makes your business unique. By providing valuable information, you can establish yourself as an expert in your field and encourage viewers to trust your brand.

Keep It Simple

Remember that your videos are aimed at a general audience, so avoid using overly technical language or jargon. Instead, explain concepts in a way that is easy to understand and accessible to a wide range of viewers. This will help ensure that your message is clear and engaging for everyone.

Sharing Your Videos

Utilize Multiple Platforms

Once you have created your videos, share them across various digital marketing channels. This could include your website, social media platforms, email newsletters, and more. By distributing your content across multiple platforms, you can maximize your reach and engage with a larger audience.

Encourage Engagement

Ask your viewers to like, share, and subscribe to your content. This can help increase your visibility and grow your audience. Additionally, encourage viewers to comment and ask questions, fostering a sense of community and allowing you to better understand your audience’s needs and interests.

Consistency is Key

Create a Content Schedule

To maintain your audience’s interest, it’s important to post videos regularly. Develop a content schedule that works for you and your business, whether that’s once a week, twice a month, or another frequency. A consistent schedule will help you stay organized and keep your viewers engaged.

Monitor Performance and Adjust

As you create and share videos, track their performance using analytics tools available on your chosen platforms. Analyze the data to determine which topics and formats resonate with your audience. Use this information to guide your future content, making adjustments as needed to better serve your viewers.


Creating videos for your company’s digital marketing doesn’t have to be complicated or expensive. By using your phone and focusing on authenticity, you can easily produce engaging content that connects with your audience. Follow these simple steps to get started, and remember to be consistent and responsive to your audience’s needs. With practice and dedication, you’ll be well on your way to creating a successful video marketing strategy for your business.

Written by Preston Toor

Preston has been the owner of Auxilia Digital, and a professional digital marketer for 9+ years. He has helped numerous service business go from start up status to thriving companies. His expertise is in website design, SEO, Google Ads, and Facebook Ads for service based companies.

Lets grow your business in a predictable & profitable way!