Published on: April 26, 2023
As a business owner, you know that creating content is vital for your online presence. However, coming up with new and exciting ideas for your brand can be challenging, especially if you’re not a creative person. But what if I told you there’s a way to generate content ideas using AI? In this blog post, we’ll discuss how to use AI technology, such as Chat GPT and Jasper.ai, to generate video content ideas for digital marketing purposes and gain topical authority.
Introducing AI Tools for Video Content Creation
To begin with, let’s outline the AI tools that we’ll be using in this tutorial. These include Chat GPT, Microsoft Chat, Jasper, and Google Bard (although the latter is currently inaccessible). These AI tools have the capability of producing unique and interesting video ideas through the use of Natural Language Processing (NLP).
How to Use AI Tools for Video Content Creation
Firstly, you must provide background information related to your business such as the services you offer. You can then ask the AI tool to generate video ideas segmented by services. This will give you specific and relevant ideas that you can use for your marketing campaign.
Based on our tests, we found that Chat GPT and Jasper provided the best results in terms of generating video ideas. However, if you’re looking for a free option, Bing Chat is also available, but with less desirable results.
How to Use AI-Generated Video Ideas to Gain Topical Authority
Once you’ve generated a list of video ideas, it’s time to drill down further and gain topical authority in SEO for your local business. Topical authority refers to a website’s credibility on a particular topic, which improves its search engine ranking.
To gain topical authority, we suggest that you focus on the video ideas provided by the AI tool and create content based on them. When you create content consistently around a particular topic, you show search engines that you’re an authority in that area, which improves your rankings.
Example: Using AI for a Roofing Company
Let’s consider a roofing company as an example. Using Jasper.ai, we generated 15 video ideas, including “the benefits of a metal roof,” “common mistakes in roofing,” and “how to prepare for a roof repair.”
From these ideas, you can generate specific topic ideas like “5 Surprising Benefits of a Metal Roof” or “The Surprising Consequences of Common Roofing Mistakes.” Each of these blog post titles targets specific pain points experienced by your audience, making it more likely for them to click and engage.
Using Video Ideas to Create Consistent Content
Coupling the video ideas generated using AI with previous video tips (using Chat GPT, Grammarly, and Loom) can help you create blogs and post on platforms, which helps you gain traffic and subscribers. Creating consistent, relevant, and high-quality content is crucial to gaining topical authority in your business.
Why Hiring a Digital Marketing Team is Beneficial
Creating content consistently and effectively can be time-consuming, which is why hiring a digital marketing team is beneficial. While you focus on creating content, your digital marketing team can handle video distribution and other marketing strategies, which can save you time and resources, resulting in increased productivity and revenue.
In conclusion, using AI tools such as Chat GPT and Jasper.ai can help you generate unique and interesting video ideas for your digital marketing campaign. By using the generated video ideas, you can create consistent content and gain topical authority in your business. Remember to focus on generating topic ideas based on your audience’s pain points, and couple your video content creation with other marketing strategies to generate more traffic and subscribers. With the right digital marketing team, consistently producing content using AI-generated ideas can lead to increased search rankings, greater subscriber base, and ultimately, increased revenue.